Reminder
Before the booking
Reminds customers of their booking in the next 24 hours, with the day, time and court. At most one reminder a day.
Everything you need to bring players back to the court
From the campaign goal to the results, all in the same place where you already run the club's bookings, academy, tournaments and payments.
Start from a goal, not a blank page
Say what you want to do: fill courts, win players back, promote a tournament, fill the academy, collect payments or share some news. It suggests the audience, the template and the subject line, and you change whatever you like.
- Quick start campaigns with an estimate of how many customers will get them
- Ready-made templates for win-back, birthdays, welcome, tournaments, the academy and more
- Save any email as a club template for your next campaign
Ready-made audiences, or your own
Pick a ready-made audience or combine conditions on bookings, spend, academy, tournaments and sport. The count updates with every change and tells you how many customers can actually receive the email.
- Inactive players, active customers, new customers, birthdays this month, academy students, active subscription and pending payments
- Conditions such as last booking more than 45 days ago, spend over €50 or nothing booked ahead
- Leave out who shouldn't get it and save the audience: next time it includes whoever now meets the conditions
A block editor that knows each customer's name
Add headings, text, images, buttons and bands in the club's colour, and drag them to reorder. Type {{ to insert the customer's first name, the club's name or the offer's value: everyone gets their own email. Preview it on desktop and mobile and send yourself a test first.
- Variables for the customer's name, the club's contact details and the offer's value and expiry
- Blocks filled in at send time: this week's free slots, amount due and next booking
- A footer with the club's details and the unsubscribe link, always included
Offers that land in the customer's account
Add a discount to the email, as a percentage or in euros, with an expiry. Every customer who gets it has the discount in their account and sees it when they book. No codes to copy and nothing to check at the desk.
- A time-limited booking discount, created as a Loyalty benefit
- The email shows each customer the value and the expiry date
- End the offer whenever you want and choose whether those who got it keep it
Send now or schedule, then see what worked
Before sending you review the recipients, subject, sender and cost. Send now or pick a day and time in the club's timezone. Afterwards every campaign shows how many received, opened and clicked, and who unsubscribed.
- Open and click rates, plus who opened or clicked, recipient by recipient
- With an offer: how many used it, the discounted bookings and the discount given
- Duplicate a sent campaign to repeat what worked
Contacts and consent, club by club
Your contacts are the club's customers with an email address: registered clients, players with bookings and guests. Each one has their own subscription status, and every email carries the links to unsubscribe and to manage preferences.
- Subscribed, Unsubscribed, No permission or Suppressed, on every contact
- Unsubscribing is immediate
- Only the customer can subscribe again, on the preferences page
200 emails a month on your plan, and you only pay for the rest
Every club gets 200 emails a month included, for campaigns and automations. If you need more, buy email packs that never expire or turn on pay as you go, charged through your plan's billing. Before each send, the campaign cost tells you what it will cost.
- Email packs paid by card
- Optional pay as you go, only for the emails above the included and the bought ones
- Month-by-month usage: sent, included, bought and invoices to download
Automations that work while you run the club
Turn an automation on, pick the template and the right email goes out to each customer at the right time. It runs every hour, and each automation waits its interval before writing to the same person again.
Reactivation
Inactive players
Anyone who goes the number of days you choose without booking gets an invitation to come back. At most once every six months.
3-email sequence
Win back lost customers
A first email, a discount a few days later and a last reminder. The next ones only go out while the customer still hasn't booked.
Loyalty
Reward your most loyal
Customers who reach the number of bookings you set in 90 days get a thank-you with an offer. Once a quarter.
Occupancy
Fill free courts
When courts are free in the next 24 hours, it lets your active customers know. Only between 9:00 and 19:00, at most once a week.
Celebrate
Birthday
On their birthday, customers get the club's best wishes, with an offer if you like. Once a year.
Welcome
New customers
Newcomers to the club get a welcome and an invitation to make their first booking, just once.
Emails that know what's happening at your club
Email marketing is part of the club management software. Audiences, blocks and offers use the data you already have, with no lists to export and no tools to connect.
Bookings
Filter by number of bookings, last booking or upcoming booking, and remind every customer of their next one.
Free slots
The available slots block shows this week's free times, worked out at send time, with a button to book.
Payments
Customers with pending payments see the amount due in the email, with a button to the club's page.
Loyalty
Offers are Loyalty benefits: they sit in the customer's account and apply when they book.
Academy and tournaments
Reach students with an active subscription or pack, and players who have entered the club's tournaments.
Club page
Buttons lead to the club's page on the marketplace, where customers book in a few taps.
Frequently asked questions about email marketing
Would you like to see how it works?
Nothing better than seeing for yourself! Fill in the form and we'll show you how Smashpro can transform your club's management.